Colorful fashion hustle and bustle at Berlin Fashion Week
True to the motto "See and be seen", the Berlin Fashion Week took place again from 15th until 18th of January 2019. Of course, the designers surpassed themselves when it comes to innovation, extravagance and spectacle and thereby caused many "ahs" and "ohs" among the spectators.
About bouncy castles, roller skates & goodiebags ...
... what sounds like a perfect kids birthday, actually describes the Berlin Fashion Week from 15th until 18th of January 2019 very well. Twice a year and in its twelfth year by now, a colorful fashion spectacle takes place in our capital, and the designers surpass each other again and again when it comes to innovation, extravagance and spectacular catwalks - true to the motto "See and be seen". That’s why, we have prepared the most interesting highlights from a week full of Berlin fashion hustle and bustle for you.
Kind of deflated
The bouncy castle at the fashion show of the French designer Odély Teboul caused some irritated glances for sure. At the beginning of the show, it was laying airless in the middle of the catwalk and started blowing-up little by little during the presentation- a glitch or a deeper background? We will never know!
A teddy is stealing the show
Bananas with the title "front row" were passed out instead of the sought-after goodie bags and the models ran the catwalk barefoot at the fashion show of Richert Beil. By the way, a Teddy whose outfit matched with the outfit of the models, had a supporting role and was sitting in a cage, pushed down the catwalk.
The former ski racer
Willy Bogner presented his new fashion collection according to the motto "Alpine Clubbing". This included down jackets and pants in bright fluorescent colors, some of them are even glowing in the dark. Bogner, a former ski racer himself, also designs the sportswear of the German Alpine Skiing Team and the German teams at the Winter Olympics.
The one with the buckle kink
As usual, at the fashion show of Vienna-born designer Marina Hoermanseder it was all about her hallmark - the leather buckle. This could be already seen from afar, because the show location, which is the erstwhile depot of the Alte Kindl Brewery, was wrapped into a leopard print with leather buckles. Inside, the location was repurposed as a roller skating rink for the models.
The newcomer from Sri Lanka
For more than 10 years, Mercedes Benz has also been inviting a promising junior designer to Berlin as part of its junior development program for the Fashion Week. This year, Amesh Wijesekera, a Sri Lankan but London-based young designer, received this honor. In 2016, he already won a coveted prize of the Graduate Fashion Week Award in London and now he officially is an internationally acclaimed newcomer. Wijesekera sent his models down the catwalk with colorful knitted cuffs and traditional handicrafts, inspired by his homeland.
High celebrity density at Maybelline
Once again, an exclusive beauty show by Maybelline took place during the Berlin Fashion Week. In addition to national faces of the cosmetics manufacturer like Lena Gercke, also international names such as Adriana Lima crossed the catwalk at the Postbahnhof according to the motto "Make-up that makes it in New York". The final highlight of the show was the music performance by Nicole Scherzinger, who ended up walking hand in hand with Adriana Lima down the catwalk.
The future of the fashion industry?
Even the dazzling fashion world can strike serious tones and so the Fashion Week was not exclusively about pleasurable topics, but there were also various podium discussions, so-called panel talks, held in terms of the future of the industry. The fair “Neonyt” thematized, inter alia, cutting consumption and sustainability.